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News
30 September 2004
Joint promotion with Asian foodproducts manufacturer
For our client the Hong Kong Tourism Board we have initiated a major Win a holiday to Hong Kong joint promotion with 'Conimex', a producer of Asian food products.
On 1,2 million packs of Conimex Kroepoek a minifolder shows the HKTB logo, website and e-mail address of the Hong Kong Tourism Board and informs the buyer of the conditions. Each folder has its own unique personal number which has to be written down on the website of conimex (www.conimex.nl).
The campaign is backed up by Unilever's consumer magazine Yata Yata which is distributed to 525.000 households in Holland.
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